Founders DNA. GitHub for founders.
A daily action coach for aspiring founders. Connect the tools you already use — GitHub, LinkedIn, Notion, Stripe, Razorpay, Calendly, Vercel — and every commit, post, sale, deploy, and decision becomes a verifiable footprint of how you build. Plus a parallel sim that tests judgment when reality has not tested you yet.
Live todayThe Telegram-delivered simulator (the Judgment DNA track) is in private alpha. The integrations marketplace, Execution Profile, contributions heatmap, and GitHub-shaped UI ship together in the Q3 2026 beta.
“Show your work. Not your deck.”
— Founders DNA
Daily utility first. Credential as byproduct.
GitHub did not set out to be a credibility platform. It solved versioning and collaboration; the credential emerged because every push was an authentic artifact of work. Founders DNA copies the shape, not the surface — daily action coach on the front, verifiable founder profile underneath.
Pick a venture
Real or hypothetical. A food cart, a D2C brand, an indie SaaS, a college club. Many ventures per founder, repo-style — pin your best ones to your profile.
Connect, or commit by hand
OAuth into GitHub, LinkedIn, Notion, Calendly, Stripe, Razorpay, Vercel — or just send the Telegram bot a text, photo, voice note, or link. Both paint the same green squares.
Get a daily nudge in your voice
An LLM cadence engine decides each day whether you get a real-world task, a sim event, both, or rest. You ship — the system scores — the heatmap fills.
How you decide. And what you do. Different muscles. Both visible.
One number hides the contradiction. A founder can be brilliant under simulated pressure and inconsistent in real life — or the reverse. We separate them deliberately, on the same page, side by side.
The simulator. Six dimensions of judgment under pressure.
The 90-day simulator delivers realistic business events — supplier shocks, cash crunches, hiring crises, regulatory surprises — and scores every decision across six dimensions. Same engine that ran the alpha; still the only judgment-under-pressure test of its kind.
Risk Calibration
Smart bets vs. recklessness. Whether the founder reaches for upside without ignoring downside, sized to the runway they actually have.
Capital Discipline
Cash, runway, ROI thinking. Whether spend follows a thesis or a feeling — and whether the next rupee is the highest-leverage one available.
Growth Instinct
Market awareness and scaling mindset. Whether the founder reads demand signals, picks channels with leverage, and recognises when to compound.
Operational Rigor
Process discipline and execution quality. Whether commitments turn into shipped artifacts on a predictable cadence — without the founder being the bottleneck.
People & Leadership
Team decisions, empathy, conflict-handling. Whether the founder builds the kind of team that keeps showing up — and how they behave the first time something breaks.
Crisis Response
Composure under pressure, speed, transparency. How the founder shows up when cash drops, a key hire walks, or a supplier fails on a Friday evening.
The activity graph. Four dimensions of what you actually did.
Built from the typed founder events streaming in from your integrations and your Telegram proofs. Velocity, Consistency, Depth, Reach — scored continuously, not in a single test.
Velocity
How fast you turn an intent into a shipped artifact. A commit, a post, a deploy, a customer call — the time between deciding and doing.
Consistency
How often you show up. Streaks, contribution density, the green squares on the heatmap. Founders win on the boring days, not the loud ones.
Depth
How substantive each action is. A 4-line commit is not a feature ship. A LinkedIn repost is not a market hypothesis. Depth is what survives a closer read.
Reach
How far each action travels. Did it generate replies, signups, payments, or genuine interest from someone with no reason to be polite?
AnchorThe Judgment radar comes from the simulator. The Execution radar comes from real life. The same founder profile shows both — so a viewer can see exactly where the talk and the doing diverge.
Every action, a typed event. Painted on the heatmap.
Webhook in, normalized, scored, rendered. Integrations are primary; manual proofs cover the gap. Sim decisions paint green squares too — your judgment-under-pressure decisions are part of the same activity stream.
Commits, PRs, releases
OAuth into your repos. Every push, merge, and tag becomes a typed founder event — the cleanest commit metaphor in the system.
Public posts
The single biggest public-proof surface for early founders. Each post is captured, summarised, and weighed by reach.
Charges, payouts, customers
Revenue truth, in two flavours. India-first via Razorpay; global via Stripe. The first paying customer paints the heaviest green square in the year.
Meetings booked + completed
Customer-discovery cadence, captured. Every prospect call is a commit — whether it ends in a deal or a lesson.
Deploys
Velocity signal. Frequency of shipping, not just frequency of coding. A deploy is the moment work meets users.
Manual proofs (text · photo · voice · link)
For everything an integration cannot capture — a hand-painted sign, a vendor handshake, a voice note from the field. The bot ingests it and the heatmap fills.
Long-tailPlus a generic Zapier / Make / n8n webhook endpoint — any tool you already use can wire in before we build a native connector. Phase 2 adds Shopify, WooCommerce, Linear, Slack, Discord, Mailchimp, Plausible, PostHog, GA, HubSpot, Pipedrive, Airtable, and the universal-industry roster (Tally, Khatabook, Zomato, Swiggy, Teachable, and more).
Built for founders from the first idea.
We are starting with high-school and early-college aspirers because the wedge is wrong if your first user has nothing to come back for. Investors and accelerators come second — they get the most value once founders have already been showing up daily.
Building before there is anything to lose. A virtual venture, a side project, a club — Founders DNA paints the daily proof that you started, while the sim tests the judgment you have not had a chance to use yet.
You are six months from your first paying customer and tired of pitching what you cannot show. Connect what you have, ship daily, and watch a credential build itself out of real work.
Testing the founder muscle before quitting the job. The Judgment DNA track stress-tests how you decide under pressure; the Execution Profile shows whether you actually do the thing on the side.
Stop reading decks. Browse anon founder profiles, filter by Capital Discipline, look at the contribution heatmap before the call. Decisions made in five minutes, not five meetings.
Anon-public. Identity, only on your terms.
Anon profile by default
Your public page is `founder-4823`. No name, no photo, no email — just the heatmap, the radars, the ventures. You unlock identity selectively, per viewer, with a magic link.
Local LLM
The simulator and the scoring engine run on Llama-class models on your own infrastructure. Your decisions, your reflections, your business state never leave to a third-party API.
Aggressive payload redaction
Webhook payloads can carry PII — Stripe customer emails, Calendly attendees, Slack message bodies. We store the founder action and aggregate counts; we drop the rest at the integration layer.
Be the first founder profile. In the agentic era.
Beta opens Q3 2026. Reserve a profile now — design partners get founding-member status and direct access during the first cohort.