Founders DNA. Prove who you are, before you ship.
A 90-day business simulator for aspiring founders. Pick any idea you've been thinking about — a food cart, a D2C brand, an agency, a café — and run it through real decisions, real market scenarios, and real consequences. The founder profile builds itself as you go.
Practice the business. Before you risk a rupee.
Real founders are forged by the decisions they make under pressure — not by the deck they pitch or the code they ship. Founders DNA is the safe environment to make those decisions before the stakes are real.
Pick the business you'd start
Food cart, D2C skincare, café, agency, SaaS — anything you've been thinking about. The simulator builds a realistic market around your idea: customers with budgets, costs that move, competitors that respond.
90 days of real decisions
Pricing. Hiring. Marketing spend. Vendor picks. When to pivot. Founders DNA puts choices in front of you the way the real world does — with incomplete information, on the clock, with consequences that compound.
Real-world scenarios
Demand shifts. Input cost spikes. Supply shocks. A competitor undercuts you. Conditions pulled from current markets — not textbook cases. Your business evolves the way real ones do.
A founder profile, earned
We track how you think and decide, not just outcomes. Investors, partners, and future co-founders see your decision graph — the GitHub moment for aspiring founders in the agentic era.
We're building this with aspiring founders.
If you're thinking about starting something — a small business, a side hustle, a brand — and want to sharpen the way you decide before the stakes are real, write to us. We're shaping Founders DNA with the people it's built for.